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Bertha González Nieves (born May 6, 1970, Mexico City, Mexico) is a Mexican businesswoman, whose career is rooted in the consumer luxury goods market. Forbes has identified her as one of the 50 most powerful women in Mexico. She has also been named one of Mexico’s top young businesswomen by ''Revista Expansión'', Mexico’s leading business magazine. Her career has had an emphasis on the tequila industry. She is the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council (CRT). ==Present== González Nieves is currently Co-Founder & CEO of Casa Dragones Tequila Company, a handcrafted, limited edition tequila brand which she co-founded with businessman and founder of MTV Bob Pittman. Casa Dragones is a 100% Blue Agave Joven tequila, handcrafted in small batches in Jalisco Mexico, and considered a sipping tequila. She has been featured in full page-articles in top publications worldwide, including El Universal, Harper’s Bazaar, and Blackbook. In May 2010, she was featured in LA Times Magazine and praised for “bolstering the top-tier-tequila movement,” and was dubbed the “First Lady of Tequila.”〔http://casadragones.com/first-lady-of-tequila/〕 On December 17, 2009, González Nieves appeared on The Martha Stewart Show and demonstrated how to correctly taste Casa Dragones tequila. On November 29, 2010 CNN’s premier food blog Eatocracy.com featured a spotlight on Bertha’s tequila knowledge in a round up of “Five Things You Should Look For in a Great Tequila: Bertha González Nieves.” In November 2010, González Nieves received the prestigious French luxury design award, Grand Prix Strategies de Luxe, for the product design of Casa Dragones. In 2013, DuJour Magazine called González, "the personification of Mexican business acumen.” She is a regular guest professor at the Universidad Autonoma de Guadalajara (UAG) teaching the university’s first course on tequila, Tecnico Tequilero. The course focuses on the history and importance of tequila, federal governmental regulations surrounding tequila production, quality control, and the commercialization of tequila worldwide. The goal of this course is to continue to develop and evolve the tequila category, and inspire new generations of tequila producers. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Bertha González Nieves」の詳細全文を読む スポンサード リンク
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